On June 29, China Resources Beer rose 3.46% in regular trading, trading at HK$22.14/share, with turnover of HK$77.11 million.

On the news front, the FIFA World Cup currently underway in the US, Canada, and Mexico (June 12 to July 20) is overlapping with the traditional beer consumption peak season, boosting sector-wide sentiment. The broader beer sector rallied, with Tsingtao Brewery up 3.2% and Budweiser APAC up 1.11%. China Resources Beer's Heineken brand has deep engagement in football event marketing, positioning the company as a key beneficiary. Additionally, last year's domestic policy-driven low base in beer and dining consumption provides further support for year-over-year recovery this season. Multiple brokerages maintain buy ratings on the stock with target prices ranging from HK$34 to HK$39. However, some analysts have cautioned that the World Cup's actual consumption pull may be limited, as approximately 70% of matches fall in early morning to midday Beijing time, misaligning with typical late-night viewing habits.

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