Tilray Inc. (TLRY), a leading global cannabis and lifestyle company, saw its shares surge by 5% in the pre-market trading session on Wednesday. This significant price movement can be attributed to Tilray's subsidiary, Montauk Brewing Company, announcing a partnership with JetBlue to serve its popular Surf Beer Golden Ale on all domestic and international flights.

The Surf Beer Golden Ale, one of Montauk Brewing's flagship beers, is known for its light and refreshing taste, embodying the brand's coastal lifestyle and "Chase Your Wave" ethos. This partnership with JetBlue will bring a taste of Montauk to the skies, allowing travelers to enjoy a piece of the beach while in transit.

Vaughan Cutillo, Co-founder of Montauk Brewing, expressed excitement about the partnership, stating that the selection of Surf Beer represents not just a beverage but the embodiment of relaxation and joy that the brand stands for. Investors and traders seem to view this partnership as a positive development, potentially expanding Tilray's reach and brand recognition in the beverage market.