Kuaishou Announces 8 Billion Yuan Investment to Boost High-Quality Short Drama Production and Monetization

Deep News
05/19

At the 2026 Kuaishou Magnetic Engine Content Consumption Business Conference, Kong Hui, Head of Content Consumption, Traffic, and Search Business at Kuaishou Magnetic Engine, delivered a speech. Kong Hui revealed that as of April 2026, Kuaishou's short drama content achieves a daily exposure scale of 129 million, with users spending an average of 29 minutes per day watching. Over the past year, the supply of short drama series on Kuaishou has increased eightfold, and the number of clients utilizing traffic promotion services has grown by 2.6 times. In the past six months, advertising expenditure on comic-style dramas has surged nearly twentyfold, indicating sustained prosperity in both content and commercial ecosystems.

Kong Hui stated that in 2026, Kuaishou plans to allocate 8 billion yuan to explore diverse revenue-sharing models. Additionally, 200 million yuan in cash will be invested to incubate high-quality drama series, accompanied by 1 billion units of exclusive traffic incentives to support premium short drama content. Concurrently, Kuaishou will leverage artificial intelligence to empower the short drama content industry, aiming to establish a positive cycle where "creators earn revenue, users maintain engagement, and monetization becomes more stable." This initiative seeks to drive content enhancement through commercial prosperity, ultimately benefiting platform users.

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