Shift4 Payments, Inc. (FOUR) saw its stock price plummet 9.30% during intraday trading on Friday, marking a significant decline for the payment technology company.

The sharp drop appears to be driven by a series of analyst actions throughout the trading session, including price target reductions and various rating announcements. RBC Capital lowered its price target on Shift4 Payments to $65 from $73 while maintaining an Outperform rating, representing a notable downward revision in valuation expectations.

Multiple other analysts also issued ratings on the stock during the session, with Evercore ISI maintaining a Hold rating and setting a $50 price target, BMO Capital maintaining a Hold rating with a $48 price target, and Keefe, Bruyette & Woods maintaining a Market Perform rating. These collective analyst actions created negative sentiment around the stock as investors digested the revised outlooks from Wall Street firms.