On the afternoon of November 12, at the 17th Caixin Summit themed "Adapting to Development and Changing Circumstances," JD Health (HK: 06618) Vice President and General Manager of Consumer Healthcare Business Huang Guojun delivered a speech in response to the question of "what changes have occurred in people's health consumption needs." He stated that currently, "health" no longer equals "buying medicine" — the two have become separate concepts.

Specifically, first, pharmacies used to be shelves, but today pharmacies need to operate an ecosystem that includes both medicines and health supplements. Second, in the past, it was doctors who recommended medicines, but now social media influencers and others can also make recommendations, giving consumers a more thorough understanding of their medicine choices. Third, buying medicine used to be a one-time action, but now it is a long-term behavior — not solving a single problem, but addressing issues extending from conditions like blood sugar and blood lipids.

Huang Guojun introduced that JD Health is currently deploying physical examination centers on a large scale offline, using physical spaces for health display and education. On the other hand, people who participate in health data collection offline may shift to online to purchase extended services. Online and offline show a highly positive correlation.

At the same time, he stated that health is no longer just physical examination indicators, but rather people's need to become better. Therefore, technology must be used to address unmet health needs. JD Health has already transformed this demand into services such as medical aesthetics, traditional Chinese medicine, and dental care, which further drives JD Health to achieve comprehensive medical capability transformation.