On August 3, EAST BUY rose 5.04% in regular trading, trading at 22.64 HKD/share, with turnover of approximately 44.54 million HKD.

On the news front, former CEO Sun Dongxu's jointly founded livestream venture \"Beautiful Tomorrow\" debuted on August 2. While online viewership exceeded 100,000 within 30 minutes and briefly topped Douyin's e-commerce rankings, estimated sales reached only 2.5 to 5 million yuan — a negligible figure compared to EAST BUY's projected full-year revenue of 56 to 58 billion yuan. The market's prior concern over competitive diversion, which had triggered a 7% selloff in mid-July, has materially eased.

The rebound is further underpinned by the company's positive profit alert issued on July 23, forecasting fiscal year net profit of 5.2 to 5.5 billion yuan, representing year-over-year growth exceeding 85 times versus 6 million yuan in the prior fiscal year. Citi has reiterated its \"Buy\" rating with a 33 HKD target price, while Goldman Sachs maintains a \"Sell\" rating with a 13.6 HKD target, citing elevated valuations relative to growth prospects.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)