A company linked to Jia Yueting has opened an online store on Douyin, selling clothing and thermos cups with prices ranging from 169 yuan to 799 yuan.
The store is operated by Growth Striver Network Technology (Beijing) Co., Ltd. ("Growth Striver"), established in June 2024 with a registered capital of 500,000 yuan. Its business scope includes food sales, performance brokerage, and internet information services. The company has two shareholders: Zhang Xinxin holds a 99% stake, while Chen Tao owns 1%.
Currently, the store offers six products. The best-selling item is a T-shirt branded with "Faraday Future," priced at 299 yuan (269 yuan after discount), with 361 units sold. A men’s stand-collar jacket priced at 799 yuan (717 yuan after discount) is the most expensive item, with 293 units sold.
Customer service stated that Growth Striver is an authorized partner of FF China, responsible for producing and selling FF ecosystem products and after-sales services. The company operates independently without involvement from FF. When asked whether Jia Yueting might promote products via livestreaming, the response was "not necessarily."
In October 2024, Jia announced on Weibo that he and partners had established a company, with all his personal earnings going toward debt repayment, FF, and FX. On November 19, he claimed via social media that his U.S. legal debts had been fully settled. A second creditor trust was established to accelerate repayment of domestic guaranteed debts, aiming for an early return to China.
The second trust’s assets include 50% of Jia’s FF equity incentives and 50% of his ~7% stake in AIXC, a Nasdaq-listed company, funded by FFGP partner loans.
In 2017, LeEco’s debt crisis led Jia to assume massive liabilities due to guarantees. In 2019, he set up the first U.S.-approved debt repayment trust, transferring all FF shares to it. However, during FF’s IPO process, internal disputes caused Jia to lose management control, damaging the trust. After regaining control, he established the second trust.
Jia also reflected on resigning as CEO, calling it his "biggest regret."
On November 13, Jia announced FF’s first collaboration with Tesla, enabling FF and FX EVs with NACS ports to access Tesla’s 28,000+ superchargers in North America, Japan, and South Korea. This is expected to boost Super One deliveries and charging convenience.
FF’s Q2 2025 report showed an operating loss of $48.1M (~¥346M), slightly improved from $50.6M in Q2 2024. Adjusted operating loss was $27.4M, with monthly losses averaging $9M. Operating expenses fell 29% YoY to $21.3M.
Chronic funding shortages remain FF’s core challenge. As of June 30, FF had $400M in assets, $340M in liabilities, and an operating cash flow of -$43.6M, with $13.3M in cash reserves.
In 2025, FF accelerated fundraising: $41M in March and $105M in July from existing investors and Middle Eastern partners. H1 financing cash inflows rose 106% YoY to $55.1M, marking the fifth consecutive quarter where financing exceeded operating outflows.
On April 26, Jia expressed hopes to repay debts and return to China upon FF’s success.
Faraday Future’s stock closed at $1.15 on November 25, down 2.54%, with a market cap of $195M. Year-to-date, its shares have plunged up to 70%.