On September 7, BUSYMING fell 3.55% in regular trading, trading at 390.0 HKD/share, with turnover of approximately 10.34 million HKD. The decline was triggered by escalating regulatory scrutiny targeting its subsidiary brands Zhao Yiming Snacks and Haoxianglai over short-weighing controversies at multiple store locations across China.

Market regulators in Inner Mongolia (Baotou), Shanxi (Yuncheng), and Jiangsu (Yancheng) have launched intensive inspections of electronic pricing scales at Zhao Yiming and Haoxianglai franchise stores, following widespread consumer complaints about measurement discrepancies. Authorities have pledged to maintain a normalized high-pressure enforcement posture. While Haoxianglai stated a zero-tolerance policy toward short-weighing, Zhao Yiming has yet to respond publicly. The regulatory storm poses near-term pressure on brand credibility and franchise management systems.

The company reported strong first-half results on August 24, with revenue of 45.0 billion yuan, up 60% year-over-year, and adjusted net profit of 2.45 billion yuan, up 136.6%. As of June 30, the company operated 26,405 stores, a net increase of 4,457 from year-end. Multiple investment banks including Citi, Goldman Sachs, and China Merchants Securities maintain buy-equivalent ratings with target prices ranging from 530 to 581 HKD.

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