MIXUE GROUP (02097) saw its stock price soar by 5.06% in intraday trading, outperforming the broader market. This significant uptick comes as several tea beverage stocks are showing strength, with MIXUE GROUP leading the pack in percentage gains.

The surge in MIXUE GROUP's stock price can be attributed to the overall recovery in the tea beverage sector during the first half of 2025. According to Zhongtai Securities, MIXUE achieved an impressive revenue growth of approximately 40% year-over-year in the first half of the year, showcasing the company's strong performance and market position. This growth follows a brief industry-wide slowdown in 2024, indicating a robust rebound for the sector.

Looking ahead, analysts believe that the recent listings of major tea beverage brands, including MIXUE, will help boost the overall penetration rate of the industry and increase store traffic. Additionally, the ongoing delivery war, with tea beverages as a core subsidized category, has further enhanced single-store sales. Experts suggest that future brand momentum will heavily depend on the effectiveness of franchise store single-unit models, an area where MIXUE GROUP has demonstrated strength.