Alibaba Group has unified its artificial intelligence portfolio under the core brand name "Qwen." The Qwen large model series includes both foundational models and specialized domain models, while the Qwen App serves as Alibaba's flagship consumer-facing AI application. This move is intended to resolve previous confusion caused by multiple names such as Qwen, Tongyi Qwen, and others. Following the consolidation, Alibaba's large model brand will be known as "Qwen Large Model" in Chinese and "Qwen" in English. The organizational name for Alibaba's AI institution will be "Tongyi Lab."

On Chinese New Year's Eve, the Qwen 3.5 open-source model was released, followed by several smaller and medium-sized Qwen 3.5 models. These models are recognized for their strong performance and high efficiency, occupying the top four positions on Hugging Face's global open-source large model leaderboard and becoming the most sought-after models in the global AI community. During the Spring Festival holiday, users placed nearly 200 million "one-click orders" through the Qwen App. According to QuestMobile data, Qwen's daily active users reached 73.52 million during the holiday, recording a 940% growth rate and leading domestic AI applications, establishing it as a national-level AI assistant.