On December 24, Shenzhen and Trip.com Group officially signed a strategic cooperation agreement. Under the agreement, the two parties will deepen collaboration in areas such as smart tourism, product innovation, and global marketing. Leveraging Shenzhen's "Global Promotion Matrix" for cultural tourism, they aim to enhance the international brand influence of "Amazing Shenzhen." The partnership will showcase Shenzhen's technological appeal and service quality as the host city of the 2026 APEC meetings, systematically unlock the potential of cultural tourism consumption, and continuously upgrade the travel experience for visitors.