Young music fans are increasingly planning their May Day holidays around festival lineups, turning single events into multi-day city explorations. A case in point is Chen, a post-95s enthusiast who secured tickets for the Tianjin Bubble Island Music Festival and used MEITUAN-W’s platform to arrange local snacks, historic district tours, and trendy bar visits in one go. This trend highlights how music festivals are evolving from standalone performances into key drivers for holiday travel. On April 28, MEITUAN-W released observations on May Day music festival consumption trends, noting a fourfold month-on-month surge in related searches since April. Top-searched events include the Dongguan Strawberry Music Festival, Super Mango Music Festival, Taiyuan Strawberry Music Festival, Tianjin Bubble Island Music Festival, and Chengdu Strawberry Music Festival. To cater to users’ end-to-end needs—from tickets to local experiences—MEITUAN-W has integrated “ticket booking + dining and entertainment” services, stimulating spending across travel, catering, accommodation, and leisure activities. Festival destinations are expanding beyond first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen to include distinctive locales such as Chengdu, Nanjing, Tianjin, and Changzhou. For instance, Nanjing, often perceived as an ancient cultural capital, is drawing cross-city audiences through events like the Midou Music Festival. Social media posts reveal itineraries combining zoo visits with festival attendance, underscoring how music events serve as gateways to rediscovering cities. Data from MEITUAN-W indicates that over 80% of cross-city music festival attendees during the May Day holiday are likely to spend on dining, recreation, and other local activities post-performance. Young people aged 18–30 constitute more than 70% of this demographic, frequently opting for local specialties, fitness sessions, bar hopping, and pre-event makeup services. A MEITUAN-W representative emphasized that the platform’s multi-category offerings align with youth consumption habits, transforming festival culture from a standalone experience into a blended “culture + lifestyle” economy. This May Day, MEITUAN-W launched a dedicated festival campaign with exclusive vouchers, enriching consumer choices and bolstering live events as a fresh driver for holiday spending.