Movement Alert|Mixue Group Falls 3.16% in Regular Trading, Delivery Subsidy Pullback and Store Expansion Ceiling Continue to Weigh

Market Focus
06/22

On June 22, Mixue Group (02097.HK) fell 3.16% in regular trading to HK$246.0/share, with turnover of HK$18.44 million. The stock is approaching its 52-week low, extending recent weakness.

On the news front, multiple headwinds continue to pressure the stock. Delivery platform subsidies have entered a confirmed slowdown, with institutions forecasting industry-wide same-store revenue turning negative from May through September. Domestically, the company's store expansion is nearing its physical ceiling, while procurement costs for its key ingredient — lemon — have surged over 60%. With average customer spending at just RMB 7.3, the ultra-low pricing model severely limits room for price increases, creating a double squeeze on margins. Additionally, a recent leadership change has heightened market uncertainty, with the new CEO openly acknowledging that store-level profitability will face pressure.

Within the Restaurants sector, the overall tone remains weak. Among peers, Guming fell 3.19%, Haidilao fell 3.12%, Yum China fell 2.74%, Meituan fell 2.58%, while Cafe de Coral rose 2.7%.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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