On July 24, CHOW TAI FOOK fell 3.12% in regular trading, trading at HKD 12.11 per share, with turnover of HKD 116 million.

Despite reporting robust first-quarter operating data the previous day, the stock declined as sustained gold price weakness dampened sector sentiment. The company posted Q1 retail value growth of 15.1% year-over-year, with Hong Kong and Macau same-store sales surging 41.7% and mainland China directly-operated store same-store sales rising 19.6%. Average selling prices remained strong, reaching HKD 10,600 in the mainland and HKD 17,100 in Hong Kong and Macau.

However, international gold prices have retreated significantly from their early-year highs, with domestic gold jewelry prices declining nearly 485 yuan per gram from peak levels. Institutions have cautioned that weakening gold prices could pressure gross margins and operating margins on weight-priced products, which account for approximately 60% of company sales. Management guided FY2027 operating margin at 14%, down sharply from FY2026's 20%. The broader jewelry sector traded lower, with Luk Fook Holdings down 2.29% and Everest Gold down 1.34%. UBS maintained a buy rating and raised its target price to HKD 16.5, noting Q1 overall sales met expectations.

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