STARPLUS LEGEND (06683) released its 2026 interim results announcement after the trading session on August 31st. Although revenue came under pressure during the first half due to the pacing of content scheduling, the company still recorded year-on-year growth in net profit — a reflection of its operational resilience in navigating content cycles. More notably, the interim report revealed that the company will focus on a dual-driven strategic upgrade centered on "IP×AI", which has already entered an intensive implementation phase: the quadruped robot dog co-developed with Unitree Robotics is advancing towards mass production; the number of robot stores has surpassed 380 units; and the global flagship store for the star IP offline immersive experience, CHOUCHOU&FRIENDS, is set to debut soon — multiple "from zero to one" ecosystem milestones are materializing in succession, accelerating the blueprint for the dual-driven strategy of new emotional consumer IPs combined with embodied artificial intelligence.

According to the interim report, the company recorded revenue of RMB 218 million in the first half, representing a year-on-year decrease of approximately 38.5%; gross profit stood at RMB 71.6 million, down approximately 54.0% year-on-year; while net profit reached RMB 8.5 million, an increase of about 4.9% compared to the same period last year.

Heading into the second half, the fluctuation in the IP segment's revenue stems from the company's deliberate control over the pacing of its core content. In the first half of 2025, Journey with Jay Chou Season 3 contributed substantial program production revenue, and the company left adequate room for refinement between the third and fourth seasons to avoid over-depleting IP value. Currently, Journey with Jay Chou Season 4 is in intensive filming and production, expected to air in the second half, potentially injecting fresh content momentum and traffic support into the IP ecosystem. Meanwhile, the company's exclusively operated official secondary-dimensional IP of Jay Chou, "Chou Tzu-Yu", continues to deepen its "IP + culture, tourism, commerce, sports, and performance" panoramic business model. During the first half, the company followed the footsteps of Jay Chou's Carnival World Tour, synchronously hosting "Find Chou Tzu-Yu" themed events in four cities: Hangzhou, Nanning, Wenzhou, and Beijing. Among them, the Beijing stop collaborated with twelve city landmarks including the Bird's Nest, creating a multi-dimensional immersive experience spanning land, water, and air, while densely deploying official pop-up stores and themed spaces in core urban commercial districts, converting concert traffic into sustained momentum for urban cultural tourism consumption.

The content IP matrix is also expanding. Liu Genghong officially launched his new IP "Gen Lian Wu Gong Li" during the reporting period, centered on the concept of parent-child hybrid endurance competition; he personally participated in the popular variety show Call Me by Fire on Hunan Satellite TV in August, which will significantly boost his personal exposure and topic heat, building momentum for IP value release in the second half.

In the AI and embodied intelligence arena, the company has been forward-looking in its layout. The consumer-grade quadruped robot dog developed in partnership with Unitree Robotics had completed the initial batch of materials preparation by the end of August, and is now advancing towards mass production, expected to gradually enter the production phase between September and October 2026. The robot dog deeply integrates the emotional connection of star IPs with the interactive capabilities of embodied intelligence, transforming IPs from two-dimensional images into perceptible, interactive, and companion-like intelligent agents — directly addressing the industry's lack of C-end consumer scenarios for robotics, and establishing a dual-revenue closed loop of "hardware sales + IP experiences." Building on this foundation, the company will continue to promote the commercialization of "IP + embodied intelligence" in scenarios such as new forms of performing arts interaction and home companionship, launching more lightweight AI companion and interactive products, and exploring the long-tail value of star IPs through innovative formats such as digital humans and AI short dramas, thereby creating a systematic model for IP asset appreciation.

On the channel front, the company is also rapidly expanding. As of August 31st, the total number of robot stores has exceeded 380 units, demonstrating excellent per-unit sales efficiency in concert scenarios; robot stores in the Hong Kong market also continue to generate steady revenue. The first global flagship store of CHOUCHOU&FRIENDS is expected to debut at the end of September on East Nanjing Road in Shanghai, with five additional stores planned to open within the year in prime locations across first-tier cities (including Changsha and Chengdu) under a "one store per city" strategy, creating city-level IP experiential landmarks with strong popularity and topical appeal.

Market boundaries are simultaneously expanding outward. Galaxy Robot Park, developed by G-Dragon's agency Galaxy, officially opened in Seoul, South Korea, at the end of August. STARPLUS LEGEND is a strategic shareholder of Galaxy, and the realization of this project not only marks the beginning of the company's collaboration with Unitree Robotics in promoting the robot cultural entertainment interactive experience industry, but also successfully validates the commercial viability of leveraging frontier technology to empower novel entertainment scenarios. Looking ahead, the company will use this as a springboard to continuously collaborate with partners across different regions globally, accelerating the exploration and implementation of more robot-driven new entertainment consumption scenarios. Additionally, leveraging overseas top-tier industrial resources represented by Galaxy, the company will seek business synergies in areas such as artist IP expansion, content production, and derivative product development, injecting new momentum with global vision into its long-term growth.

Looking towards the second half of the year, China's IP consumption market has transitioned from its explosive phase into a stage of differentiation and platform-based development, with the industry's logic shifting from traffic-driven to content-driven, and from single-product sales to full-lifecycle ecosystem operations. In this context, leading platforms equipped with content depth, product innovation capabilities, and channel operational efficiency are poised to benefit concentratively. After undergoing the "proactive squat" of structural optimization in 2025 — with content momentum replenishing, robot dog mass production deliveries, and flagship store openings — STARPLUS LEGEND's strategic narrative of "new emotional consumer IPs × embodied AI" is now entering a phase of progressive realization at the performance level.