NEW WORLD DEV (00017) surged nearly 11% in morning trading. As of press time, the stock was up 10.91% to HK$8.03, with trading volume of HK$356 million.

On the news front, NEW WORLD DEV's K11 MUSEA mall achieved record-high monthly traffic in August since its opening, with average spending per tourist transaction rising approximately 30% year-over-year during the summer period.

The group noted that K11 MUSEA and K11 Art Mall attracted visitors through a series of activities starting in early July, with overall traffic in August increasing approximately 20% year-over-year. K11 also partnered with merchants to launch consumer rewards programs, driving visitor spending throughout the summer period. Among these, K11 MUSEA's average spending per tourist transaction increased approximately 30% year-over-year. Watch and jewelry brands showed particularly outstanding performance, with member sales rising 20% year-over-year.

In the mainland China market, Tianjin K11 Select recorded 12% year-over-year traffic growth in July, breaking through 430,000 visitors and setting a new monthly record since opening. Sales revenue for the same period increased 19% compared to last year.

Guangzhou K11 hosted the "100% Doraemon & FRIENDS" touring exhibition during the summer and introduced over 30 premium brand flagship stores and new concept stores, driving summer traffic growth of 36% year-over-year, with overall sales also rising 24% year-over-year.