Byd Company Limited (002594.SZ) has officially launched the third-generation Yuan PLUS, with an official guide price starting at 119,900 yuan and going up to 149,900 yuan. The new vehicle is positioned as a "Yuan Power Intelligent Fun Flash-Charge SUV," designed to meet the diverse travel needs of energetic youth, young families, and tech-savvy practical users.
As Byd's first global strategic passenger car, the Yuan PLUS has achieved global sales exceeding 1.1 million units over four years since its launch, proving particularly popular among younger consumers. The third-generation model is said to be a significant upgrade based on the feedback from this vast user base, aiming to precisely align with the travel preferences and demands of contemporary young users.
Regarding range, the third-generation Yuan PLUS is equipped across the board with the second-generation Blade Battery, noted for its quality, durability, and reliability. The model offers dual-range versions of 540 km and 630 km, easily catering to various travel distance requirements. It comes standard with Byd's flash-charging technology, capable of a quick charge in 5 minutes, a full charge in 9 minutes, and requiring only an additional 3 minutes in extremely low temperatures of -30°C. This is complemented by a zero-gravity flash-charging gun and contactless payment for efficient and elegant energy replenishment.
Furthermore, the third-generation Yuan PLUS offers an optional "Eye of Heaven B-Assisted Driving Laser Edition" (DiPilot 300), featuring the latest Eye of Heaven 5.0 system. This enables city and highway navigation assistance, helping drivers manage congestion and complex road conditions with ease to reduce driving stress. It also supports one-touch automatic parking, with Byd providing comprehensive backing to eliminate parking concerns entirely.
In addition, the third-generation Yuan PLUS features a dynamic and colorful exterior with a fluid ecological cabin interior. Buyers can choose from 9 exterior colors (including 6 single-tone and 3 dual-tone options) and 2 interior colors for a highly personalized look. The vehicle offers a more spacious body size, equipped with 39 storage compartments throughout, along with a 180L electric frunk featuring tap-to-unlock functionality, providing outstanding storage and loading capacity.
Currently, the new-generation actress Wang Churan has been invited as the model's spokesperson. The new vehicle will also collaborate with the globally renowned IP "My Little Pony" for a series of diverse and in-depth co-branded initiatives, offering rich and trendy co-branded content. In terms of pricing, the third-generation Yuan PLUS has an official starting guide price of 119,900 yuan, accompanied by a launch promotion offering benefits such as "0 yuan purchase," "0 yuan usage," and "0 yuan maintenance."