PRADA's stock price plummeted 5.03% during intraday trading on Friday, reflecting investor concerns following the company's latest financial disclosures.

The luxury fashion group reported its annual results for the period ended December 31, 2025, revealing a mixed performance. While overall net revenues increased by 9.1% to €5.718 billion, the core Prada brand experienced a 1% decline in net retail sales. Additionally, the recently acquired Versace brand reported an operating loss on revenues of €684 million, with expectations for similar losses to continue in 2026.

Company management anticipates further revenue decline this year due to transitions in creative leadership and initial repositioning measures, contributing to the negative market sentiment that drove the stock price downward.