Accelerating the Deep Integration of Agriculture, Culture, and Tourism to Advance Comprehensive Rural Revitalization

Deep News
05/08

Promoting the integrated development of agriculture, culture, and tourism is a crucial measure based on the actual conditions of Gansu Province to address the challenges of rural revitalization. It is essential to leverage the province's unique agricultural strengths, profound cultural heritage, and abundant tourism resources. Adhering to the practical concept of using agriculture as the foundation, culture as the soul, and tourism as the bridge will accelerate the integration of these three sectors. This approach will allow rural areas to showcase their unique charm, enable agriculture to achieve high-quality development, and steadily advance comprehensive rural revitalization.

Building on advantageous agriculture, industrial revitalization solidifies the foundation for integrating agriculture, culture, and tourism. As a major agricultural province in western China, the fundamental solution to issues like weak growth in farmers' incomes and underdeveloped rural industries lies in thoroughly developing the potential of local specialty products. The key to deep integration is to extend the agricultural industrial chain and diversify industrial formats based on existing strengths, thereby organically unifying agricultural quality improvement, increased farmer incomes, and rural industrial revitalization. First, focus on the modern cold and arid characteristic agriculture of the Hexi Corridor to create a technology-empowered model. Centered on establishing a national pioneer base for modern cold and arid agriculture, efforts should emphasize technological empowerment. This includes developing specialized projects such as observation tours for corn seed breeding, visits to smart greenhouses, and study programs on the deep processing of cold and arid agricultural products. These initiatives allow visitors to directly witness the developmental miracle of turning the Gobi into an oasis and revitalizing agriculture through technology, thereby extending agriculture from the "production end" to the "experience end." Second, build on the apple industry in Longdong to establish a brand-empowered benchmark. Utilizing the brand advantage of Tianshui's Huaniu apples, customized picking gardens should be developed, and special events like apple culture festivals and fruit tasting sessions should be organized. This promotes deep integration between the apple industry and cultural tourism, transforming "Huaniu apples" from an agricultural product into a cultural tourism calling card, achieving the goal of "revitalizing villages and enriching people through a single fruit." Third, deeply explore the value of the tea industry in Longnan to create an ecology-empowered example. By promoting the practical experience of integrating tea and tourism in Bikou, an integrated format encompassing tea mountain sightseeing, tea-picking experiences, tea art study tours, and tea-themed homestay vacations can be developed. This fosters an integrated development pattern combining dining, entertainment, shopping, and tourism, helping "Longnan tea" emerge from the deep mountains and reach a national audience, achieving mutual empowerment between ecological protection and industrial development. Fourth, activate the potential of traditional Chinese medicinal materials to create a distinctive health and wellness empowerment feature. Leveraging the advantages of genuine medicinal material production areas and collaborating with research institutions, standardized planting bases and deep processing parks should be established. High-value-added products like prepared herbal slices and wellness items can be developed, promoting deep integration between the medicinal materials industry and cultural tourism. This facilitates positive interaction between ecological protection, industrial development, and increased farmer incomes.

Deeply excavating cultural roots, cultural confidence guides the forward integration of agriculture, culture, and tourism. A thriving culture leads to a thriving countryside; a strong culture leads to a strong countryside. Culture is the spiritual core of this integration. Only by preserving cultural roots and activating cultural genes can progress be steady and far-reaching. Continuous efforts are needed to explore the connotations of historical and cultural resources such as Dunhuang culture, Fuxi culture, bamboo slip culture, and Yellow River culture. Intangible cultural heritage skills like Linxia brick carving, Qingyang sachets, Gannan Thangka, and Longdong paper-cutting should be revitalized and passed on. This promotes the deep integration of excellent traditional Chinese culture with rural cultural tourism, allowing millennia-old cultural veins to gain new life in the modern era and permeate the people. Efforts to digitally protect and inherit cultural heritage must be intensified, including deepening the construction of the "Digital Mogao Grottoes," promoting global sharing of the "Digital Library Cave," and building distinctive brands like "Smart Maijishan." These initiatives enable ancient murals and heritage sites to reach the public across time and space. Combining the characteristics of farming settlements on the Longdong Loess Plateau, agricultural experience parks and folk culture villages should be established. Recreating traditional farming rituals like "spring planting and autumn harvest" allows visitors to appreciate the profound heritage of Longyuan's farming civilization through activities like plowing, grain drying, and folk celebrations, thereby promoting the fine tradition of "respecting, loving, and revitalizing agriculture." The essence of ethnic culture should be deeply explored, promoting the organic combination of ethnic songs and dances, traditional handicrafts, and rural landscapes. This helps forge a strong sense of community for the Chinese nation, allowing the flower of ethnic unity to bloom perpetually within the integrated development of agriculture, culture, and tourism.

Revitalizing tourism resources, brand building enhances the effectiveness of integrating agriculture, culture, and tourism. Brand is the core competitiveness and long-term influence. The key to deep integration lies in creating distinctive brands, ensuring Gansu's agricultural, cultural, and tourism offerings possess both "inherent quality" and "external fame." First, build a brand cluster to create distinctive identifiers. Adhering to cluster development and closely aligning with the core brand "Silk Road Rhapshody · Charming Gansu," efforts should accelerate the cultivation of sub-brands like the "Charming Gansu Homestays" homestay brand, the "Longyuan Intangible Heritage" experience brand, and the "Longshang Farming" study tour brand. This accelerates the formation of a brand pattern characterized by "core leadership, multi-point support, and full-region blossoming," propelling Gansu's agricultural, cultural, and tourism brands onto the national stage. Second, strengthen promotion and expand brand influence. Utilizing important event platforms like the Dunhuang Cultural Expo and the public ceremony honoring Fuxi, the ancestral cultural figure of the Chinese people, and learning from the successful experience of "Tianshui Malatang" going viral, diverse communication methods such as live-streamed sales and influencer check-in spots should be employed. Leveraging new media platforms like Douyin and Kuaishou, the stories of Gansu's agricultural, cultural, and tourism integration and Western rural revitalization should be told in ways the public finds appealing. This continuously enhances the fame, reputation, and influence of Gansu's offerings, attracting more capital, talent, and tourists to the province and injecting new vitality into the integrated development.

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