On August 29th, POP MART's "Mini LABUBU" (THE MONSTERS Heart Code Series) launched online at 22:00 yesterday, with offline store pickup beginning today.

A visit to POP MART's flagship store in Beijing's Zhongguancun revealed that at 10:00 AM, as soon as the mall doors opened, long queues had already formed inside the store for product pickup, with more than ten people waiting in line within the first ten minutes.

However, no scalpers were spotted around the store engaging in bulk purchasing or reselling activities. Store staff explained that since the "Mini LABUBU" is currently only available through online sales with offline pickup, and the physical stores do not conduct direct sales, there were no on-site purchasing frenzies.

At the location, POP MART set up a dedicated pickup channel for customers and temporarily deployed security personnel to maintain order.