Opendoor Technologies Inc (OPEN) stock soared 5.03% in pre-market trading on Friday, continuing its recent bullish momentum. The surge comes on the heels of several positive developments for the company, including a major cryptocurrency exchange listing and ongoing support from influential investors.

Binance, one of the world's largest cryptocurrency exchanges, announced it will list OPEN on September 8, 2025, with trading pairs including USDT, USDC, BNB, FDUSD, and TRY. Additionally, Binance revealed that OPEN will be included in its HODLer Airdrops program, potentially attracting more investors to the stock. These announcements likely contributed to the increased interest in Opendoor shares.

The pre-market rally follows a strong performance on Thursday, where Opendoor's stock jumped more than 16%, closing at $5.96 - its highest level since August 15, 2022. The company has been gaining attention from investors, particularly after announcing a CEO change and plans to focus on artificial intelligence. Noted bull Eric Jackson has been actively championing the stock, describing it as "the number one cult stock worldwide." The high options activity for OPEN, with 75% being call options, further indicates strong bullish sentiment among traders. As Opendoor continues to make strategic moves and attract investor interest, the market will be watching closely to see if this upward trend can be sustained.