On July 15, Haier Smart Home rose 3.05% in regular trading, trading at HK$21.0/share, with turnover of HK$127 million.

On the news front, Haier Smart Home recently officially launched a new round of organizational reform, establishing three core platforms — a large white goods platform, an overseas brand creation platform, and a China regional platform — built upon its prior HVAC integration. The restructuring incorporates refrigerators, kitchen appliances, and washing machines into a unified coordination system, accelerating the implementation of its three growth curve strategy for the AI era.

Meanwhile, the broader household appliance sector strengthened, with peer Midea Group rising 2.35% and Hisense Home Appliances gaining 1.56%. European heatwave conditions continue to catalyze air conditioning export expectations, providing structural support for the sector. Citi previously maintained a Buy rating on Haier Smart Home with a target price of HK$28.9, citing Europe's low household AC penetration rate of approximately 20% as entering a multi-year upcycle driven by rising extreme heat frequency.

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