On February 9, KUAISHOU-W (01024) announced a collaboration with China Central Television for the 2026 Spring Festival Gala. Users can open the Kuaishou app and search for "Spring Festival Gala" to pre-register for the live broadcast of the upcoming Year of the Horse celebration. During the gala, Kuaishou will present the full content of the 2026 CCTV Spring Festival Gala through various formats including live streaming, on-demand viewing, and short videos. The platform will also support playback of previous years' galas, catering to the diverse viewing needs of global Chinese audiences for this annual audiovisual feast. Throughout the Spring Festival period, Kuaishou will launch interactive red envelope activities where users can shake their devices to receive rewards. On New Year's Eve, an all-day "red envelope rain" will provide additional festive entertainment for users.