Figma's stock price surged 5.07% during Monday's intraday trading session, marking a significant upward movement for the design software company.

The rally appears to be driven by investor optimism regarding Figma's substantial investment in research and development, particularly for artificial intelligence tools. According to recent analysis, Figma allocated 97% of its 2025 revenue to R&D, a figure that far exceeds the industry average and highlights the company's aggressive push to develop AI applications and enhance product competitiveness. This heavy investment is seen as a strategic move to navigate the disruptive impact of AI on the traditional software sector.

Additionally, the stock received fresh attention from analysts as BTIG initiated coverage on Figma with a Neutral rating. While the firm did not provide a specific price target, the initiation of coverage often brings increased visibility and investor consideration to a stock, potentially contributing to the day's trading activity.