Huya Inc. (NYSE: HUYA), a leading game live streaming platform in China, saw its stock price surge by 11.17% in intraday trading on Tuesday. The significant uptick comes on the heels of the company's announcement that it has secured exclusive live broadcast rights for the 2025 Esports World Cup (EWC2025), which recently kicked off in Riyadh, Saudi Arabia.

The streaming giant confirmed that it will provide comprehensive coverage of all tournament segments throughout EWC2025. This strategic move positions Huya to tap into the global esports audience during one of the industry's most prestigious competitions. Adding to the excitement, at least five professional teams under contract with Huya will be competing in Riyadh across premier titles including League of Legends, Honor of Kings, VALORANT, and CS2. The platform also revealed that nearly 30 Huya-affiliated players and coaches will participate in the championship events.

This development represents a significant opportunity for Huya to strengthen its market position and potentially increase its user base and revenue. The exclusive broadcasting rights for such a high-profile event could attract more viewers to the platform, possibly leading to increased ad revenue and user engagement. Investors seem to be reacting positively to this news, viewing it as a strategic move that could boost Huya's competitive edge in the rapidly growing esports streaming market.