On May 16, the iMoutai platform issued an announcement stating that Kweichow Moutai Co.,Ltd. has adjusted the retail prices for certain products within its self-operated sales system, effective from midnight on the same day.

The announcement detailed the price adjustments for specific products: the 53%vol 500ml Aged Kweichow Moutai (15) has been raised from 4,199 yuan per bottle to 4,279 yuan; the 53%vol 500ml Kweichow Moutai (Premium) increased from 2,299 yuan to 2,359 yuan per bottle; the 53%vol 500ml Kweichow Moutai (Bingwu Horse Year) Collector's Edition rose from 2,499 yuan to 2,699 yuan per bottle; and the Flying Fairy 53%vol 1L Kweichow Moutai was adjusted from 2,989 yuan to 3,119 yuan per bottle.

According to the announcement, these adjustments were made in accordance with the principles of aligning with market conditions, matching supply and demand, balancing volume and price, and maintaining relative stability.