On April 23, JD.com officially launched the "Omnichannel Billion-Yuan Initiative," integrating comprehensive resources including search and recommendation traffic, marketing support, online and offline channels, AI tools, and content ecosystems. The goal is to cultivate at least 1,000 new products achieving annual sales exceeding 100 million yuan this year. JD.com also disclosed new product performance data for the first time, revealing that the number of major new product launches in 2025 increased by 223% year-over-year, while the success rate of new products becoming blockbusters surged 5.5 times. Additionally, transaction volume during JD’s New Product Day grew by over 36% compared to the previous year.