Digital Turbine Inc. (APPS) saw its stock surge 5.04% in pre-market trading on Wednesday, following the announcement of an exclusive partnership with Alcatel to enhance mobile user experiences in India. This collaboration marks a significant expansion for Digital Turbine into one of the world's largest smartphone markets.

The partnership will integrate Digital Turbine's technology into Alcatel's new range of smartphones in India, providing personalized mobile experiences for users right from device activation. Digital Turbine's expertise in delivering tailored content and app recommendations will be leveraged to create seamless and customized user journeys on Alcatel devices.

This strategic move is seen as a win-win for both companies. For Digital Turbine, it represents an opportunity to expand its reach in the vast Indian smartphone market, potentially driving growth in user engagement and revenue. For Alcatel, the partnership allows them to differentiate their offerings in a competitive market by providing more than just hardware, focusing on enhanced user experiences and engaging content.