In secondary markets, temporary disconnects between short-term stock performance and long-term growth prospects are common. Take the liquor industry, for example. Between 2012 and 2013, the sector was battered by scandals like plasticizer contamination, alcohol bans, and regulatory crackdowns. Even industry leader Kweichow Moutai saw its market cap plunge by 70% in 2013, with bearish sentiment dominating the market. Yet, as history shows, Moutai later reclaimed its throne as China’s top stock, rendering past pessimism irrelevant.

This lesson applies to SHANGSHAN GOLD (01939), whose recent steep price drop may have created a value opportunity. The company is undergoing a strategic pivot, doubling down on its core gold business while expanding globally. Plans include flagship stores, standard outlets, and franchises across Asia, the Middle East, and Europe, leveraging an innovative smart-terminal model to address pain points in traditional gold recycling.

New consumption models often face an early-stage "valuation fog." Even Pop Mart, now a market darling, took three post-IPO years before investors recognized its blind-box economy potential. Similarly, SHANGSHAN GOLD awaits systematic revaluation, but visibility should improve as its gold strategy unfolds, lifting its valuation floor.

**Gold Business Gains Traction, Strengthening Fundamentals** On November 27, SHANGSHAN GOLD reported interim FY2026 results (April–September 2025), signaling early-stage recovery and hinting at long-term growth. Revenue surged 139.8% YoY to HK$76.5 million, gross profit rose 25.2% to HK$33.7 million, and net profit swung to HK$665,000. While these figures reflect improvement, the real story lies in its nascent gold-recycling segment.

Though still scaling up, the business taps into a trillion-dollar market. SHANGSHAN’s smart terminals—dubbed "gold ATMs"—boast AI and spectral detection, enabling 0.01g precision checks in under three minutes, with real-time Shanghai Gold Exchange pricing and 30-minute payouts. This tech-driven approach solves trust issues plaguing traditional recycling while aligning with policy goals and mass-market liquidity needs.

The company’s "recycle-retail-customize" closed-loop model supports asset-light expansion. As this ecosystem matures, it could catalyze fundamental upgrades and value appreciation.

**Valuation Reset Ahead: A New Consumer Play Awaiting Its Moment** 2025 has seen systemic revaluations for new-consumer stocks like Pop Mart, Lao Feng Xiang, and Mixue Group, while Luckin Coffee’s post-crisis rebound delivered 40%+ YTD gains in U.S. trading. Against this backdrop, SHANGSHAN GOLD—with its improving fundamentals and untapped potential—presents a compelling case for early positioning.

Last month, the company secured HK$90 million (net) via a 11.88-million-share placement, earmarked for global channel expansion and smart-terminal rollouts. Earlier partnerships with Finland’s Jalonom Oy (precious metals recycling) and Kazakhstan’s BASS Gold (mining/tech) underscore its globalization push.

Notably, SHANGSHAN’s smart-retail blueprint mirrors strategies of Pop Mart and Mixue—using standardized hardware and digital ops to cut expansion costs. The key trigger for revaluation? When gold recycling becomes its growth engine, today’s depressed stock price may be remembered as a classic value pit pre-rerating.