Kling AI is now one of the world’s top-earning video generators and on track to deliver $100 million in sales by February, according to its maker Kuaishou Technology.

Kuaishou shares jumped 5% in HK market.

The nascent generative AI service brought in more than 100 million yuan ($14 million) per month over April and May, the company said in a statement on Friday. It adds to the strong momentum that surprised the market when Kuaishou reported its March-quarter results last week, pushing its shares up.

First released a year ago, Kling is showing one path to monetizing artificial intelligence services, with a business model of selling tokens for video generation — which a user can choose to spend on pricier, higher-quality videos or distribute across a larger number of lower-fidelity videos. Kuaishou sells its so-called inspiration credits at a rate of 66 per $1, and its highest-quality clips cost 100 credits apiece. Its simpler ones are 20 credits each.

Beijing-based Kuaishou is, like countless other internet businesses, aggressively pivoting toward AI as a potential growth engine. Chinese peers from Alibaba Group Holding Ltd. to Tencent Holdings Ltd. have this year supercharged the release and updates of AI services, spanning everything from AI assistants and agents to generative tools for visual assets in video game creation.

The video-generation field is also starting to grow crowded, as Alibaba has its own offering, AI upstart Manus this week unveiled a text-to-video product, OpenAI has its Sora filmmaking tool and video specialist Runway AI Inc. reached a valuation of $3 billion in April.