UBS Report: MEITU's Product Revenue Surged 46% Year-on-Year in March, with Strong Overseas Performance

Deep News
04/24

According to a recent report by UBS, in March 2026, MEITU's application products experienced accelerated revenue growth. MEITU XiuXiu, Meiyan Camera, and Wink all demonstrated robust growth overseas, while RoboNeo achieved a nearly four-fold increase globally compared to the previous month.

Data from Sensor Tower and UBS Evidence Lab indicates that in March 2026, MEITU's total revenue from imaging and design products grew by 46% year-on-year. In mainland China, MEITU's product revenue increased by 52% year-on-year. MEITU XiuXiu and Meiyan Camera showed steady growth, while Wink continued its strong performance with a 67% year-on-year revenue increase. Outside mainland China, MEITU's product revenue rose by 40% year-on-year. Specifically, MEITU XiuXiu, Meiyan Camera, and Wink saw year-on-year revenue growth of 78%, 58%, and 102% respectively, while BeautyPlus and Airbrush maintained stable revenue.

Notably, RoboNeo, an AI agent product launched by MEITU in July last year, achieved nearly four times month-on-month growth globally in March. Recently, RoboNeo announced integration with Seedance2.0 and upcoming integration with HappyHorse. Under MEITU's "model container" strategy, the continuous evolution of large language model capabilities is expected to enhance the functionality and performance optimization of agent products like RoboNeo, further meeting user needs in vertical sectors.

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