During a media event for the NIO ES9 on May 28, NIO founder Li Bin was asked whether former NBA star Yao Ming had purchased shares of the company. Li Bin responded, "I really don't know about that."

When questioned about NIO's stock price rising by 8 percentage points, Li Bin remarked that fluctuations are normal in the market. Regarding whether he would advise Yao Ming to buy NIO stock, Li added, "Entering the market carries risks; investment requires caution."

On May 27, the technology-focused executive flagship SUV, the NIO ES9, was officially launched. At the launch event, former NBA star Yao Ming appeared as a product experience ambassador.

It is reported that the ES9 Executive Luxury edition starts at a price of 498,000 yuan. When purchased using the BaaS (Battery as a Service) battery rental plan, the starting price is 390,000 yuan. The Executive Signature edition starts at 558,000 yuan, with the BaaS option starting at 450,000 yuan. The Horizon Special Edition starts at 628,000 yuan, with the BaaS option starting at 520,000 yuan. The NIO ES9 is scheduled to begin deliveries starting May 28.