On August 7, Booking Holdings rose 3.16% in regular trading, trading at $213.83/share, with turnover of $195 million. The stock continued to gain as Wall Street institutions reaffirmed their bullish outlook following the company's better-than-expected Q2 earnings report.

The rally was fueled by a wave of analyst upgrades. JPMorgan raised its price target to $248 from $208 while maintaining an Overweight rating, Citi lifted its target to $236, HSBC adjusted to $301 from $298, and UBS raised to $266 from $249 — all maintaining Buy ratings. RBC Capital Markets noted the conservative Q3 guidance sets a low bar, citing an incremental $100 million in run-rate cost savings and management's reiterated low-to-mid-teens EPS growth target as supportive of durable returns.

Booking Holdings posted Q2 adjusted EPS of $2.54, beating the $2.45 consensus by 3.7%, with revenue of $7.35 billion rising 8% year-over-year. Management expressed optimism about July and summer booking resilience, though Middle East-related headwinds on long-haul travel are expected to persist through Q3.

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