On the afternoon of November 11, 2025, JD.com held its 11.11 Media Open Day in Beijing. Earlier, JD Worldwide announced the launch of its "100 Billion & 1,000 Brands Growth Plan," aiming to introduce 1,000 overseas brands over the next three years and help them achieve RMB 100 billion in sales growth. During this year's 11.11 shopping festival, JD.com upgraded its Country Pavilion strategy, with plans to add 50 new country pavilions and introduce 10,000 global new products in the coming year.

Since the start of the 11.11 campaign, JD Worldwide has seen transaction volumes and order numbers surge by over 100% year-on-year in key markets such as Japan, South Korea, Singapore, Malaysia, Thailand, and Australia. In 13 countries covered by its upgraded cross-border free shipping service, transaction volume grew by more than 300% year-on-year, while the number of platform users placing orders increased by over 400% year-on-year.

Currently, JD Worldwide's official direct shipping service covers 36 countries globally. The platform has also launched 10 country-specific sites and one overseas comprehensive site, offering a wide range of products—including electronics, home appliances, food, and beauty—to international consumers.