From January 10th to March 5th, the "Kangbannuoer Ice and Snow Carnival: A Festive Celebration" series of events kicked off in Kangbao County, Zhangjiakou City, Hebei Province. "Scanning a code gives you all the information on food, lodging, and transport – it's incredibly convenient!" The heartfelt praise from visitors highlights the digital intelligence foundation supporting this winter spectacle. As the designated support unit for Kangbao County, CHINA UNICOM has leveraged its technical expertise to integrate digital and intelligent solutions into every aspect of Kangbao's development, injecting strong momentum into heating up the ice-snow economy and enhancing the quality of the cultural tourism industry.
Across the Ice and Snow Carnival venues and major facilities, CHINA UNICOM's 5G network provides comprehensive coverage. Visitors can freely connect to the Unicom 5G Wi-Fi and access the "Kangbao Culture and Tourism" mini-program for one-stop services covering dining, accommodation, transportation, sightseeing, shopping, and entertainment. From navigation and weather-appropriate clothing reminders to food recommendations and guides to local customs, the convenience of these digital services adds warmth to the icy festivities.
The "Kangbao Culture and Tourism" smart platform is a significant achievement of CHINA UNICOM's targeted support for Kangbao County. Utilizing core technologies such as Unicom's 5G, big data, and cloud computing, the platform integrates the county's cultural tourism resources and distinctive agricultural products. It not only provides efficient services for tourists but also creates a digital window for Kangbao to showcase itself to the outside world, helping more people learn about, visit, and fall in love with the area, thereby injecting lasting vitality into the local cultural tourism sector.
After 24 years of dedicated effort, CHINA UNICOM's support has evolved from providing direct assistance ("blood transfusion") to fostering self-sustaining capabilities ("blood creation"), helping Kangbao County carve out a distinctive path of industrial poverty alleviation. Located on the Bashang Plateau, Kangbao County's cool climate and abundant sunlight nurture high-quality agricultural products like oat, buckwheat, and quinoa. These local specialties are both a livelihood for residents and a potential growth driver for local industry.
Addressing challenges like narrow sales channels and weak brand recognition for local agricultural products, CHINA UNICOM has fully utilized its resource advantages to establish a consumption support platform combining online and offline channels, thereby broadening sales avenues and enhancing product visibility. "Thanks to the online platform built by Unicom, and the organized bulk purchases by Unicom employees through the platform each year, our local products have gained more exposure and seen a significant increase in sales," remarked Ma Dongsheng, Manager of Kangbao County's E-commerce for Agricultural Products.
Today, Kangbao's agricultural specialties reach households across the country through Unicom's online platform, transforming from local "native products" into market favorites. Furthermore, the processing factory established by a cooperative promoted by CHINA UNICOM purchases grain from farmers at prices 0.5 to 0.6 yuan higher than market rates, effectively safeguarding farmers' incomes and helping many locals embark on a path to increased prosperity.
Beyond empowering the production and sales of agricultural specialties, CHINA UNICOM is also using digital intelligence to drive the transformation and upgrading of Kangbao's cultural tourism industry, turning the former impoverished county into a new winter tourism landmark for the Beijing-Tianjin-Hebei region. To ensure a worry-free and enjoyable experience for visitors, CHINA UNICOM meticulously developed the Digital Kangbao Smart Operations Command Center. Its cultural tourism big data platform, leveraging Unicom's integrated cloud, network, data, and intelligence capabilities, aggregates real-time data on tourist flow, transportation, and venue operations across the county. Through precise analysis, it provides clear insights into visitor origins, consumption preferences, and travel patterns, enabling intelligent upgrades in tourism services, dispatch, and management.