Shares of The Real Brokerage Inc. (REAX) are soaring 5.01% in Tuesday's intraday trading session, following the announcement that veteran real estate coach Pam O'Bryant has joined the company. This strategic move is aimed at launching a high-performance team in the District of Columbia, Maryland, and Virginia markets, signaling potential growth for the company.

O'Bryant, with nearly three decades of experience in the real estate industry, brings substantial expertise to The Real Brokerage. Her background in systems, business development, and leadership coaching from her previous role at Keller Williams is expected to be a significant asset. The company has disclosed that O'Bryant plans to build a team under Real's platform, with an ambitious goal of growing to 10 agents by year-end.

Investors appear to be reacting positively to this development, likely viewing it as a sign of The Real Brokerage's commitment to expansion and quality recruitment. The addition of a seasoned professional like O'Bryant could potentially lead to increased market share and revenue growth in the competitive DC, Maryland, and Virginia real estate markets. As the company continues to attract high-caliber talent, it may further strengthen its position in the industry and potentially drive future stock performance.