Ezviz recently held its 2026 new product launch event, announcing a comprehensive brand upgrade and introducing a range of new products across four major categories. During the event, key executives including Ezviz's Chief Product Officer and Chief Security Officer engaged with media, explaining the company's development strategy amidst the AI wave, focusing on product innovation logic and the boundaries of technological security. The Chief Product Officer emphasized that Ezviz's product development consistently adheres to a "scenario-first" approach. The company positions AI as a tool for "assisting decisions" rather than "replacing decisions," noting that AI will not initiate any actions without prior user consent. The Chief Security Officer stated that technology itself is not the primary security challenge; the real difficulty lies in the varying understandings and perceptions of privacy among users across different regions. The goal is for users to feel that security requires no complicated setup, intelligence is readily accessible, and a sense of safety is consistently present.
**Strategic Logic Behind the New Products** Since launching its first smart camera in 2013, Ezviz has built a portfolio of five self-developed hardware matrices covering smart home cameras, smart access control, smart service robots, smart control devices, and smart wearables, forming a comprehensive business ecosystem. By the end of 2025, Ezviz served over 230 million users globally and held more than 1,600 patents. At this launch, Ezviz introduced multiple new products across its four core categories. Many of these new products are equipped with Ezviz's proprietary AI models and leverage a cloud-edge-device协同 architecture, aiming to integrate AI into daily life rather than just embedding it in devices. Discussing the product innovation strategy, several executives stressed that innovation is always driven by user needs. The evolution from single-purpose security devices to full-scenario smart products is fundamentally about using technology to solve real-world problems. The Chief Product Officer illustrated this with the evolution of smart home cameras, which have progressed through analog, digital, and network stages. Ezviz's growth capitalized on the shift from mobile internet to the Internet of Things, with future directions focused on AI integration and scenario-specific applications. While past monitoring products were universal, designed for all scenarios, there is now a clear trend towards specialized, scenario-based segmentation. As a core business, the smart home camera lineup expanded with four new scenario-specific products. These include models designed for children's exploration and portable outdoor security, addressing previously unmet user needs in precise scenarios. Concurrently, the new Ezviz AI CoreX smart model host will debut overseas first. As a key component of the cloud-edge-device strategy, it offers substantial computing power and storage capabilities, enabling comprehensive local AI processing. It serves as both a smart home hub and a crucial support for Ezviz's global expansion. The Chief Product Officer reaffirmed the "scenario-first" principle, noting that components evolve with scenarios and demands. In the AI era, the most significant change for cameras is the substantial increase in main chip computing power. While mainstream computing power was below 1T recently, it is expected to grow rapidly to 2T, 4T, and beyond, allowing cameras to perform more lightweight AI tasks locally.
**Defining the Boundaries for Secure Development** Ezviz has always considered "security" a core foundation of its brand and technology, making security initiatives a major focus of the launch. The company officially announced an updated brand mission, evolving its commitment to enabling safe and accessible smart living. Discussing regional differences in security perceptions, the Chief Security Officer explained that the greater challenge than technology is the diverse understanding of safety and privacy across markets. Some users desire more control, while others are less concerned. Products must be tailored to different user habits and regulatory requirements, ensuring security compliance while maximizing ease of use. The Chief Security Officer stressed the aim for users to experience security as effortless, with intelligent features seamlessly integrated and constant peace of mind. Addressing concerns about AI's role, the Chief Product Officer added that AI is designed to aid, not replace, user decision-making. AI can perceive, understand, remember, and offer rules and suggestions, but it will not execute tasks without user permission. Even when suggestions are provided, users retain the options to select, modify, reject, or revert decisions. Control remains entirely with the user unless they explicitly instruct the AI to perform a specific task. Ezviz's security protection system spans the entire product lifecycle, employing multiple encryption technologies from data collection and transmission to storage to ensure user privacy. All new products feature built-in security modules. The AI CoreX host includes dual-hard-drive dynamic backup for enhanced data security, and the portable AI camera uses a skin-friendly, stain-resistant coating while strictly limiting data collection to authorized services like positioning and video calls. The Chief Product Officer noted that Ezviz is fundamentally an engineering-driven company where security is ingrained in its DNA. Originating from the security business, this principle remains foundational. As products become more scenario-based and AI-integrated, new interactive methods will be developed, embedding intelligent capabilities to make hardware more intuitive and user-friendly.