Netflix Co-CEO Ted Sarandos stated that generative AI will assist creators, including by accelerating production timelines, rather than harming their employment prospects. During an appearance on a program, he said, "AI tools have the potential to significantly enhance creators' ability to tell great stories." He noted, "The likelihood of that happening is far greater than the possibility of them being replaced by these tools." However, he mentioned that a large amount of AI-generated "low-quality work" may not gain popularity. He anticipates that consumers will favor combinations of AI and intellectual property. He said, "People will gravitate toward quality content."