Sa Sa International Holdings Limited (178) released a positive profit alert for the six months ended 30 September 2025, indicating an estimated profit attributable to owners of approximately HK$48.5 million to HK$50.5 million. This range reflects a significant year-on-year increase of about 50%-56% from the HK$32.4 million posted in the same period of 2024.

According to the announcement, the upturn in profitability is largely attributed to stronger tourist arrivals in Hong Kong and Macau, leading to higher foot traffic and sales transactions. Targeted marketing and shopping incentives have also contributed to a more robust consumer response. Meanwhile, the Group’s continued strategic shift in the Chinese Mainland, which involved closing physical stores and placing greater emphasis on online operations, has further enhanced overall profitability.

The information in the positive profit alert is based on the unaudited consolidated management accounts and has not yet been reviewed by the Company’s auditors or its audit committee. The official interim results for the six months ended 30 September 2025 are scheduled to be published before 30 November 2025. Shareholders and potential investors are advised to exercise caution when dealing in the Company’s shares.