On August 19, China Resources Beer released its interim results for 2026, posting consolidated revenue of RMB 24.24 billion, a year-on-year increase of 1.2%. During the performance briefing held the same day, management addressed the white liquor segment, clearly defining its strategic position and objectives: "We are striving to build it into a second growth curve, creating fresh approaches and new tactics to steer the business toward healthy development."

Leveraging its fundamental strengths, China Resources Beer will focus on key stronghold markets and core priority regions, concentrating on boosting output per outlet and establishing benchmark models to drive broader expansion. In terms of product portfolio coordination, the company plans to construct a comprehensive multi-tier product matrix, with Jinsha Zhenpin maintaining the core base while introducing festive editions, Zhenpin Premium, and bottle-packaged liquor. Meanwhile, Jingzhi Jingyangchun and Jingzhi Baigan will solidify the foundation, with True Vintage and Yipin Jingzhi series targeting key breakthroughs.

To unlock new distribution channels, China Resources Beer will intensify efforts in direct-to-consumer e-commerce and instant retail, alongside customized offerings and direct sales to corporate clients under the Run series, tapping into incremental growth potential across all channels. On the operational front, the company will enforce strict cost controls, optimize inventory turnover efficiency, and enhance asset productivity through meticulous management, all aimed at safeguarding business profitability.