On July 14 in Shanghai, China Eastern Airlines and Starbucks China formalized a sweeping partnership, establishing an innovative cross-industry ecosystem dubbed "aviation + coffee" for their combined 200 million members. This landmark collaboration represents deeper synergies in membership value enhancement, cultural-tourism integration, and sustainable development initiatives.
The aviation giant will collaborate with Starbucks China to advance rural revitalization and industrial upgrading, specifically boosting Yunnan's coffee sector while fulfilling corporate social responsibilities. A highlight includes launching "Yunnan Coffee Theme Flights," enabling passengers to savor the region's distinctive brews at 10,000-meter altitudes.
Leveraging China Eastern's global flight network and Starbucks' 7,700+ Chinese outlets, the partners will curate themed travel experiences blending air travel with coffee culture. These initiatives aim to enrich customer journeys while stimulating regional economic vitality through creative tourism activations.
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