Shares of Playtika Holding Corp. (PLTK) are soaring 10.53% in Thursday's trading session following the release of the company's impressive third-quarter earnings report for 2025. The mobile gaming giant delivered better-than-expected financial results, highlighting its continued growth and strong performance in direct-to-consumer (DTC) platforms.

Playtika reported Q3 revenue of $674.6 million, representing an 8.7% increase year-over-year and slightly beating analyst expectations of $669.60 million. Notably, the company's DTC platforms revenue reached a record $209.3 million, surging 20% compared to the same period last year. This significant growth in DTC revenue demonstrates Playtika's successful strategy in directly engaging with its player base.

Further boosting investor confidence, Playtika reported an adjusted EBITDA of $217.5 million, up 10.3% year-over-year. The company also reaffirmed its full-year 2025 guidance, projecting revenue between $2.7 and $2.75 billion and adjusted EBITDA between $715 and $740 million. Additionally, Playtika declared a quarterly cash dividend of $0.10 per share, payable on January 9, 2026, showcasing its commitment to returning value to shareholders. The strong financial performance, positive outlook, and strategic focus on growing its direct-to-consumer mix appear to be driving the significant surge in Playtika's stock price during the trading session.