On the evening of March 18, He Lei, CEO of XinChuXing, shared an image on Weibo from XPeng's product launch event along with the caption: "A quote from tonight's XPeng launch." The image displayed the statement: "Chinese consumers cannot keep saying they want individuality, originality, technology, and futurism, only to turn around and buy vehicles with design language that has been repeated for decades."

That same evening, XPeng unveiled three new exterior color options for its P7 model, which are equipped with the company's latest second-generation VLA system.