SoFi Technologies Inc. (SOFI) saw its stock price plummet 5.45% during intraday trading on Tuesday, a significant downturn that occurred shortly after the company unveiled a new artificial intelligence product aimed at enhancing customer financial guidance.

The decline came despite the launch of "SoFi Coach," an interactive AI chat tool designed to provide personalized financial advice to customers, initially available through the company's SoFi Plus subscription service. The tool is intended to help users track spending, manage debt, and plan for the future, representing SoFi's continued expansion beyond its student loan origins into a broader financial services platform.

Market reaction suggests investors may have concerns about the new product's impact or its ability to meet expectations, as the stock moved lower despite the positive product announcement. This follows a trend of financial services companies introducing AI capabilities to deepen client relationships in a competitive technology landscape.