百事可乐CEO：消费者与宏观经济环境仍充满变数——市场观察

投资观察

02/18

美国东部时间09:41 - 百事可乐首席执行官拉蒙·拉瓜尔塔在纽约消费者分析师会议上表示，当前消费者行为与宏观经济环境持续处于动态变化之中。他指出，在消费端，人们的习惯与偏好正在发生显著转变。如今， shoppers越来越关注功能性健康与养生，同时对口味也提出更高要求。"在多个市场，我们研发产品风味时必须兼顾多元文化背景，"拉瓜尔塔强调。与此同时，百事可乐仍面临由技术颠覆、地缘政治风险及不确定性驱动的动荡宏观格局。

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