According to recent reports, BILIBILI-W (09626) has seen a surge of over 4%, trading up 4.2% to HKD 213.2, with a transaction volume of HKD 209 million. Zhao Shang Securities released a research report indicating that BILIBILI-W is expected to report a revenue of HKD 7.6 billion for the third quarter, a year-on-year increase of 4%. Furthermore, the adjusted net profit attributable to shareholders is anticipated to reach HKD 650 million, reflecting a significant year-on-year increase of 175% and a quarter-on-quarter growth of 16%.

Breaking down the performance by business segments, the advertising sector is projected to achieve revenue of HKD 2.5 billion in Q3, marking a year-on-year increase of 20%, primarily driven by the growth in effective advertising revenue. As BILIBILI enters Q4, the platform recently launched its "Double 11" promotion and established deeper data integration with Alibaba and JD.com. This collaboration aims to enable brands and merchants featured on BILIBILI to meet essential e-commerce performance metrics by providing substantial exposure opportunities, valuable insights into consumer behavior, and a range of premium resources to enhance advertising conversion efficiency and user experience.

In terms of gaming, on September 10, BILIBILI-W unveiled a new card game titled "Three Kingdoms: Hundred Generals Card," themed around the historical Three Kingdoms era, which is set to commence testing in October. This project marks the second endeavor by the team behind the game "Three Strategies" following its success. Breaking from traditional frameworks, it leans towards strategic gameplay, incorporating elements of short and rapid interaction while integrating hero skill mechanics. This approach is expected to attract fans of the Three Kingdoms IP as well as younger users. During the initial reveal phase, top creators from BILIBILI have been invited to participate in gameplay trials, with hopes for a formal launch and additional revenue contribution in early next year.