Sina Finance's "Liquor Price Insider" has launched, putting the real market prices of well-known baijiu within reach. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on November 13, the average terminal retail prices of 12 major baijiu products saw seven rise, three fall, and two remain flat. The number of gainers clearly prevailed, and their cumulative gains significantly outpaced the decliners, with the overall price board rebounding after three consecutive days of declines.

On the rising side, Wuliangye Yibin Co.,Ltd. (000858) Pupu Eighth Generation rose 3 yuan to 789 yuan, approaching the 790 yuan mark with a third straight gain. Over the past six days, its price has risen on five of them, confirming a clear bottoming-out rebound. Wuliangye 1618 rose 3 yuan to 820 yuan, marking a second consecutive day of gains with an expanding increase. Guojiao 1573 rose 7 yuan to 859 yuan, fully recovering yesterday's losses and staging a strong rebound from its lowest point in the past month. Yanghe Dream Blue M6+ rose 4 yuan to 589 yuan, posting a second straight day of significant gains. Gujinggong Gu 20 rose 6 yuan to 516 yuan, launching an upward push after consolidating at a flat level yesterday. Xijiu Junpin rose 1 yuan to 613 yuan, a second consecutive day of modest gains with orderly consolidation at low levels. Qinghualang rose 6 yuan to 659 yuan, ending a three-day losing streak after its average retail price plunged 10 yuan just yesterday.

On the declining side, Feitian Moutai's average retail price edged down 1 yuan to 1,765 yuan, its fourth consecutive day of declines. Jingpin Moutai fell 5 yuan to 2,415 yuan, marking a fourth straight decline and a new nearly 30-day low, as i-Moutai began round-the-clock dynamic restocking to attract market prices downward. Moutai 1935 fell 1 yuan to 684 yuan, ending its flat performance over the past two days. On the flat side, Qinghua Fen 20 remained at 378 yuan, holding at this level for a second consecutive day. Crystal Jiannanchun was flat at the 400 yuan threshold, a round-number level its price has repeatedly crossed in recent times.

Today, the total terminal retail price of the 12 major products rebounded sharply, with strong gains from Guojiao 1573, Gujinggong Gu 20, and Qinghualang driving the overall price board to halt its decline and turn upward. If one bottle of each of the 12 major products were packaged and sold together, today's total price would be 10,487 yuan, up sharply by 23 yuan from yesterday and reaching a new high in three days. The "Liquor Price Insider" sources its daily data from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all parties with objective, scientific, and fully traceable data on the market prices of major baijiu products.

With the official i-Moutai platform beginning sales of Feitian Moutai at 1,499 yuan per bottle this New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and sales of Jingpin Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan per bottle on May 16), this new channel's magnetic influence on the average terminal retail prices of both products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both products.

In important news for the baijiu industry, JD Liquor released its Double Eleven sales report on November 12. From 0:00 on October 8 to 24:00 on November 11, JD's premium liquor category saw a 25% year-on-year increase in transaction value across the full period, covering baijiu, beer, foreign spirits, and other categories. At the brand level, Moutai and Luzhou Laojiao both saw transaction value growth of over 10% year-on-year, Wuliangye grew 13%, and Jinsha grew 85%. Individual product performance further revealed growth disparities: Moutai's 2024 Feitian full-case pack saw transaction value growth of 98%, the Eighth Generation Wuliangye grew 23%, the Second Generation Wuliangchun grew 210%, and Zhenjiu Zhen 30 full-case packs grew 22-fold. In the sales rankings, the top three baijiu brands were Moutai, Wuliangye, and Fenjiu. JD's Double Eleven period spanned more than a month, with transaction growth driven by the combined effects of in-stock supply, price benefits, and platform traffic. The outstanding increases in full-case liquor and core major products indicate that holiday stocking, gift-giving, and household reserves remain important demand drivers for online liquor promotions.