NetEase Music has apologized after a controversial AI-generated advertisement surfaced online, showing a person with their neck twisted backwards while their body remained stationary. The video, which sparked widespread discussion, depicted a man and a woman in a severely unnatural pose.

On April 14, a representative from NetEase Music stated that the problematic promotional material had been removed and apologized for the negative user experience. The advertisement had drawn criticism after a social media user pointed out the unsettling imagery, questioning the company's advertising standards.