Star Shine Holdings Group Limited (1440) Announces Update on IP Assets and AI Initiatives

Bulletin Express
02/13

Star Shine Holdings Group Limited (Stock Code: 1440) has issued a voluntary announcement dated 13 February 2026, referencing multiple announcements from 28 October 2024, 6 November 2024, 11 August 2025, 28 August 2025, 1 September 2025, and 9 December 2025, to provide details on the Group’s progress in intellectual property (“IP”) engagement and artificial intelligence (“AI”) development.

Through established partnerships with international and reputable IP providers, the Group has continued to expand its offerings in product design, manufacturing, promotion, and sales. It has leveraged a global streaming drama series by opening a pop-up store in a Hong Kong shopping mall and setting up online stores for merchandise sales. Investment and management of IP assets remain a major priority for the Group, with an integrated chain that spans IP incubation to commercial value creation.

In parallel, the Group has been actively implementing AI technologies, including enterprise resource planning systems, AI-based personalization, and e-commerce platforms. Key applications such as Sisoft and Quantum Star AI focus on automating designs and enhancing supply chain sourcing, aiming to improve forecasting accuracy, inventory management, and overall efficiency.

To further bolster AI capabilities, memoranda of understanding have been entered into with independent third-party providers offering cloud computing power and AI data center solutions. Through these partnerships, the Group seeks to establish its AI infrastructure and software-as-a-service capabilities for broader deployment across its operations. According to the Board, this strategic move is intended to align with the Group’s long-term development plan by enhancing operational efficiencies, optimizing supply chain processes, and generating customer value.

The Group indicates it will continue to explore additional AI opportunities in cloud computing power and intelligent computing support solutions while pursuing new business prospects for sustained growth. Shareholders and potential investors are advised to exercise caution when dealing in the shares of the Company.

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