At the NIO ES8 media briefing on August 22, NIO Inc. co-founder Qin Lihong stated that beyond physical functionality, the NIO brand pursues higher-end standards in material design and emotional value.

He pointed out that the ONVO L90 and NIO ES8 are comparable in many physical functions, including size, seating capacity, and features. However, ONVO delivers all functions excellently, providing users with an impeccable choice. In terms of luxury and technology appeal, the ES8 likely has higher overall costs, which represents the distinction between the two brands.

When discussing how users should choose between these two products, Qin Lihong candidly explained that it first depends on what type of vehicle one needs. "If it's just for regular family use, the ONVO L90 is already excellent. However, if there are business and social occasions where you need to project a different social status, then ES8 is undoubtedly the better choice."